Thursday, March 01, 2007

Philips'Bodygroom

Philips' new ad campaign pushes the envelope
Tired of the old, humdrum advertising campaigns? Philips' Internet campaign for its new shaver, the Bodygroom, has spread across the Web like wildfire. It's a perfect example of viral campaigns at their best.

A brilliant, interactive Web site allows visitors to learn about the product through innovative, quirky and downright hillarious activities. Menu options include tips on where to shave, a music video, and the unforgettable explanation of the "optical inch." Find out more

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